Architects: Skidmore Owings & Merrill, London / Great Britain
Client: Manhattan Loft Corporation
Function: Mixed use comprising hotel, gastronomy and apartments
Height: 143 m
Completion: October 2019
Location: London / Great Britain
The Stratford is located in the district of the same name, which is currently still unknown to non-Londoners, but is one of the fastest growing and most diverse neighborhoods in the capital city. In the immediate vicinity is the Queen Elizabeth Olympic Park, where the 2012 Olympic Games were held. With its largest new building project to date, project developer Manhattan Loft Corporation is again focusing on the future development of a previously unknown part of London. At first sight, the tower with the huge billboard might not be located in London but in Las Vegas. However, upon closer examination, one recognizes that this is not a superimposed advertising sign. Rather, the square tower is diagonally divided and recessed at the top. This creates space for a triangular, jointly used terrace. The same applies to the deep recesses at the transition from the plinth to the tower and about half way up the tower. Tenants can choose from a total of 60 different types of apartments, ranging from one-room studios with 40 square meters to two-story maisonettes and spacious four-room penthouses with a floor area of 120 square meters. The unconventional shape is enveloped by a pleated façade, which makes the building shimmer depending on the viewing angle. When looking from above, it becomes clear that these are not shading elements, but that the façade has actually been folded countless times.